Discover
AI widens the option space before the team commits. Multiple flows, frames, and product angles explored quickly so the real opportunities surface first.
AI + Sean
Design Thinker.
AI-Powered Vibe Coder.
Strategy, design, and front-end code shipped end-to-end
across regulated industries. Design happens through execution.
Design DNA
Ship Production Systems
Design through delivery, no handoff gap. 0-to-1 products and scaling existing platforms.
Systems Architecture
Design systems built through real product work with Storybook. Scalable, accessible, and still running in production.
AI as Leverage
AI accelerates execution, doesn't replace judgment. Strategic use of LLMs for research, generation, and faster iteration.
Velocity x Depth
Research depth and shipping speed in the same sprint. No shortcuts, no handwave.
Case Studies.
Projects where design decisions drove measurable business outcomes. Each case follows the full arc: problem, process, and result.
JADE: Product Activation System
From ~30 signups/day to 1,547 peak. No marketing spend.
Re-architected signup into an activation system with passwordless entry, early intent capture, and buyer-specific enterprise flows.
Activation Architecture Growth UX Enterprise Flows
Open Law · 2024–Present
Victorian Reports
Digital platform for a century of authorised case law.
Redesigned authority signals, case discovery, subscription architecture, and the legal reading experience for a print-first institution.
Legal Platform Information Architecture Design-to-Code
Open Law · 2024–Present
AI Multi-channel Ad Platform
0-to-1 greenfield AI product, 75-user research.
Used 75-user research and 8 rounds of iteration to prove the value was in interpreting data, not just displaying it.
0→1 Product User Research Data-Driven Design
Metigy · 2022
EvaOS: Smart Home Control
3D spatial interface that won investor confidence over flat controls.
Replaced a flat settings-panel UI with a spatial control model, then validated it through multiple rounds of usability testing.
3D Interface Design Interaction Paradigm Usability Testing
Wallace · 2023
Wallace · 2023
Rise Urban Planning
Complete UX overhaul with interactive plot configurator.
Wallace · 2023
Biolink: Testing Guide App
Mobile app redesign with story mapping and user testing.
Blerter · 2018–2019
Blerter: Event Management
3 feature redesigns with data-driven decisions.
Pushpay · 2020
Pushpay: App Analytics
Analytics dashboard redesign with customer testing.
Pushpay · 2022
Pushpay: ChurchApp Redesign
Personal project, 4-day design overhaul.
Movo · 2018–2019
Movo: E-Gifting Platform
Brand + product design from scratch, co-founded.
My Process
From exploration
to production.
AI accelerates the search. My judgment decides what ships. Every phase has a clear owner.
Decide
Judgment narrows the noise into one shippable direction. What earns fidelity, what gets cut, what aligns the product point of view with business reality.
SeanBuild
Promising routes become fast experiments. Prototypes, interaction states, and system behavior pressure-tested so edge cases and friction surface early.
AI + SeanDeliver
The process ends in production, not a deck. Front-end implementation, launch polish, and post-launch refinement until it holds up with real users.
Sean
9+ years of shipping.
Not just designing.
Based in Sydney. Co-founded startups, scaled enterprise platforms, shipped across LegalTech, FinTech, HealthTech, PropTech, IoT, and AI. Every role demanded owning more than the mockup.